Meet the coach.
Anthony Gilbertson — Founder of AG Mental Performance
As a Mental Performance Coach for the last decade and a half, I’ve worked with a wide range of high performers—everyone from high-profile financial traders to business leaders and professional athletes.
Financial trading, commission-only sales, Ice Hockey, MMA, Baseball, Rugby, Skiing, and Athletics may seem worlds apart on paper. But when you work closely with elite performers across these environments, the common patterns become impossible to ignore and the traits that drive success are remarkably consistent, regardless of the arena.
No matter the level of achievement, the most elite high performers are always looking for an edge. That’s where I step in.
I’m not just another “coach.” My academic background in leadership and Applied Sports Psychology allow me to combine cutting-edge psychological science with personal professional experience spanning elite sport, military operations, high-level sales leadership, and financial trading.
This means I bring well-researched strategies, real-world operational experience, and a deep personal understanding of human performance, resilience, and the competitive mindset required to succeed.
Lets work together, let me help you focus in on practical, pressure-tested mental skills designed to help you stay focused, composed, confident and dominate when it matters most.
Athletic Career
2001 – Royal New Zealand Navy U-18 Rugby Team
2002-2003 – Royal New Zealand Navy Senior XV
2015 -Present – Slovak Republic National Rugby Team XV
2015–Present – Slovak Republic National 7s Rugby Team
2018 – Bronze Medal, European Division 3 Rugby 7s
2024–2025 – World Indoor Rowing 100km Ultra Distance
– Open Heavyweight World Ranking 19th
– Open Heavyweight 40-49 y.o World Ranking 8th
Qualifications
S.I.T – Business Communications Diploma
R.N.Z.N– Leadership & Military Training
R.N.Z.N – Situational Leadership Academy
Cert 1 A.D.A.S – Commercial Diving
W.V.R.A.P – Sales Management Certificate
A.I.M – Train the Trainer Certificate
B.C.P.P – Certified Mental Performance Coach
Real Madrid – University Europea – Master’s Degree Applied Sports Psychology (On-Going)
Professional Career
2005-2007 –Accor Premier Vacation Club Community Marketing Agent
2007-2010 – Wyndham Vacation Resorts Community Marketing Programs Manager
2010-2014 – Pure Water Systems Australia Assistant National Sales Manager
2014-2020 – Careers Education Group National Sales Director
2010-2022 – Sterling Sales Solutions Managing Director
2022 – Now AGMPC Head Coach
Who We Coach
Athletes
Enhance your mental game, improve focus, and build resilience to perform at your peak.
Business Professionals
Develop mental acuity, manage stress, and enhance decision-making skills for optimal performance in the corporate world.
Financial Traders
Cultivate emotional control, improve risk assessment, and maintain focus in high-pressure trading environments.
Organizations
Foster team cohesion, build mental toughness, and enhance collective resilience through tailored workshops and coaching programs.