Anthony Gilbertson—founder of AG Mental Performance.

Over the past 10 years, I’ve coached pro athletes, CEOs, salespeople, financial traders, and entrepreneurs—individuals who live and breathe performance under pressure. My work is grounded in real-world experience, forged through failure, confirmed by success and sharpened by science. I’ve fallen hard, rebuilt, had great successes and live the exact principles I teach.

As a Certified Mental Performance Coach and Master’s-level student in Sport Psychology, I combine personal elite operational experience with evidence-based methods to help high performers stay sharp, build confidence, take action, and win when it counts.

My path to coaching is anything but conventional. 

I began adult life as a member of the elite MCM squad in the Royal New Zealand Navy, later building and leading high-performing sales teams—first as National Sales Manager at PWS, then as Sales Director at CEG. I’ve also spoken on stage as a motivational speaker across Australia.

In addition, I’m a funded, successful financial markets trader—making high-pressure decisions daily with discipline, precision, and mental clarity.

I was never the most naturally gifted athlete.

But early on, I learned the power of work ethic, discipline, and consistency.

In high school, I earned national medals in rowing as part of a high-performance crew—not because I was the strongest, but because I kept showing up, day after day, week after week, pushing my limits.

That same mindset helped me earn a spot (mostly on the bench!) in top schoolboy rugby teams, play for the NZ Military Rep Rugby team, and ultimately achieve the honor of representing Slovakia on the International Rugby stage.

Even at the age of 42, I’m still pushing boundaries and I currently hold World Rankings in ultra-distance indoor rowing. None of it came easy—but that’s exactly the point. My journey in sport and life has always been about effort, resilience, and proving what’s possible when the mind is trained to go further.

AG Mental Performance exists because I love seeing others grow.

I believe my unique journey allows me to be a valuable asset to your team. I measure my success not by the income I earn, but by the weddings I get invited to. If you choose to work with me, it won’t be a short-term transaction—it will be a relationship for life. I look forward to being part of, and a witness to, your journey toward becoming the most successful version of yourself.