Anthony Gilbertson — Founder of AG Mental Performance

From being an operator in Elite NZ miltary programs to leading national sales teams, trading high-stakes financial markets, competing in international rugby and holding a top 10 world ranking in Ultra Endurance Indoor Rowing—I know what it takes to push the limits, and operate on the edge both physically and mentally. 

For over a decade, I’ve coached Athletes, CEOs, sales leaders, financial traders, and entrepreneurs—people who thrive under pressure. My approach is built on real-world experience, tested through failure, proven by success, and lived through the same principles I teach.

As a Certified Mental Performance Coach and Master’s student in Sport Psychology, I blend my personal elite operational experience with evidence-based methods to help high performers stay sharp, build confidence, and win when it matters most.

AG Mental Performance exists because I love seeing others grow. My success isn’t measured in dollars—it’s measured in the weddings I’m invited to. Work with me, and it’s not a transaction—it’s a lifelong partnership.