Meet the coach.

Anthony Gilbertson — Founder of AG Mental Performance

 

As a Mental Performance Coach for the last decade and a half, I’ve worked with a wide range of high performers—everyone from high-profile financial traders to business leaders and professional athletes.

Financial trading, commission-only sales, Ice Hockey, MMA, Baseball, Rugby, Skiing, and Athletics may seem worlds apart on paper. But when you work closely with elite performers across these environments, the common patterns become impossible to ignore and the traits that drive success are remarkably consistent, regardless of the arena.

No matter the level of achievement, the most elite high performers are always looking for an edge. That’s where I step in.

I’m not just another “coach.” My academic background in leadership and Applied Sports Psychology allow me to combine cutting-edge psychological science with personal professional experience spanning elite sport, military operations, high-level sales leadership, and financial trading.

This means I bring well-researched strategies, real-world operational experience, and a deep personal understanding of human performance, resilience, and the competitive mindset required to succeed.

Lets work together, let me help you focus in on practical, pressure-tested mental skills designed to help you stay focused, composed, confident and dominate when it matters most.

Athletic Career
 

2001 – Royal New Zealand Navy U-18 Rugby Team

2002-2003 – Royal New Zealand Navy Senior XV

2015 -Present – Slovak Republic National Rugby Team XV

2015–Present – Slovak Republic National 7s Rugby Team 

2018 – Bronze Medal, European Division 3 Rugby 7s

2024–2025 – World Indoor Rowing 100km Ultra Distance

 – Open Heavyweight World Ranking 19th

 – Open Heavyweight 40-49 y.o World Ranking 8th

Qualifications 


S.I.T – Business Communications Diploma

R.N.Z.N– Leadership & Military Training

R.N.Z.N – Situational Leadership Academy

Cert 1 A.D.A.S – Commercial Diving

W.V.R.A.P – Sales Management Certificate

A.I.M – Train the Trainer Certificate

B.C.P.P – Certified Mental Performance Coach

Real Madrid – University Europea  – Master’s Degree Applied Sports Psychology (On-Going)

Professional Career

2000-2005 – Royal New Zealand Navy. M.C.M

2005-2007Accor Premier Vacation Club Community Marketing Agent

2007-2010 – Wyndham Vacation Resorts Community Marketing Programs Manager

2010-2014 – Pure Water Systems Australia Assistant National Sales Manager

2014-2020 – Careers Education Group National Sales Director

2010-2022 – Sterling Sales Solutions Managing Director

2022 – Now AGMPC Head Coach

Who We Coach

Athletes

Enhance your mental game, improve focus, and build resilience to perform at your peak.

Business Professionals

Develop mental acuity, manage stress, and enhance decision-making skills for optimal performance in the corporate world.

Financial Traders

Cultivate emotional control, improve risk assessment, and maintain focus in high-pressure trading environments.

Organizations

Foster team cohesion, build mental toughness, and enhance collective resilience through tailored workshops and coaching programs.